College of Business and Technology

Hospitality Management (HSM)

HSM 452   Integrated Promotional Strategy in Hospitality4 credits

Explore hospitality related competencies in advertising, PR, sales promotion, and marketing through their strengths and weaknesses. Gain skills in strategy development and planning concentrating on incorporating targets, timing, and message strategies with both a U.S. and global perspective. Develop authentic communication skills to ethically advance organizational strategy. (Prerequisites: Minimum Grade of C- in BUS 386)

HSM 456   Hospitality Business Management4 credits

Examine management interaction and leadership in the world's largest industry by identifying and addressing growth strategies. Develop key management concepts and techniques to support workplace efficiency and productivity to ethically drive the hospitality industry through winning customer experiences. (Prerequisites: Minimum Grade of C- in BUS 386)