College of Business and Technology

Marketing Major (BA Adult)

This program prepares students for careers in marketing and business by building practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn how to become effective marketing and project managers, analyze critical factors for driving business, enhance their opportunity to enter into business careers, and apply their knowledge to current marketplace challenges and opportunities.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.

BUS 380Principles of Ethical Management4
BUS 382Human Resource Management and Employment Law4
BUS 384Applied Accounting and Finance4
BUS 386Marketing in the Global Environment4
BUS 388Analytics and Technology4
MKM 450Innovation and Systems Thinking4
MKM 452Integrated Promotional Strategy4
MKM 454New Media Literacy and Social Media4
MKM 456Marketing Information and Analysis4
MKM 490Business Strategy Plan4
Total Credits40