College of Business and Technology

Marketing Major (BA Adult)

Learn how to be a strategic leader in the field of marketing. This program helps students build practical skills and knowledge that are directly applicable to the ever-changing world of business. Students learn how to analyze critical factors that drive business results and how to formulate marketing efforts that create differentiation in the marketplace.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.

Required
BUS 380Organizational Behavior4
MAN 120Business Fundamentals and Entrepreneurship2
MAN 204Legal Environment of Business2
ACC 384Applied Accounting and Finance4
or ACC 201 Principles of Financial Accounting
MKM 386Marketing Principles4
BUS 388Business Analytics, Tools & Techniques4
MKM 450Innovation and Systems Thinking4
MKM 452Integrated Promotional Strategy4
MKM 454New Media Literacy and Social Media4
MKM 456Marketing Information and Analysis4
MKM 490Business Strategy Plan4
Total Credits40