College of Business and Technology

Marketing Major (BA Adult)

Learn how to be a strategic leader in the field of marketing. This program helps students build practical skills and knowledge that are directly applicable to the ever-changing world of business. Students learn how to analyze critical factors that drive business results and how to formulate marketing efforts that create differentiation in the marketplace.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.

BUS 380Principles of Ethical Management4
BUS 382Human Resource Management and Employment Law4
BUS 384Applied Accounting and Finance4
BUS 386Marketing in the Global Environment4
BUS 388Analytics and Technology4
MKM 450Innovation and Systems Thinking4
MKM 452Integrated Promotional Strategy4
MKM 454New Media Literacy and Social Media4
MKM 456Marketing Information and Analysis4
MKM 490Business Strategy Plan4
Total Credits40