Marketing Major (BA Adult)
Learn how to be a strategic leader in the field of marketing. This program helps students build practical skills and knowledge that are directly applicable to the ever-changing world of business. Students learn how to analyze critical factors that drive business results and how to formulate marketing efforts that create differentiation in the marketplace.
General Education Requirements
All degree seeking undergraduate students must complete the general education requirements.
Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.
|BUS 380||Principles of Ethical Management||4|
|BUS 382||Human Resource Management and Employment Law||4|
|BUS 384||Applied Accounting and Finance||4|
|BUS 386||Marketing in the Global Environment||4|
|BUS 388||Analytics and Technology||4|
|MKM 450||Innovation and Systems Thinking||4|
|MKM 452||Integrated Promotional Strategy||4|
|MKM 454||New Media Literacy and Social Media||4|
|MKM 456||Marketing Information and Analysis||4|
|MKM 490||Business Strategy Plan||4|