College of Business and Technology

Marketing Major (BS Traditional)

This program is designed to prepare students with practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers. Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a BS gain a strong foundation in consumer behavior, social media, and global marketing.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Science degree consists of a major of typically 45 to 60 credits, general education courses, and elective courses totaling a minimum of 120 credits.

Prerequisites
America in the Global Economy: Macroeconomics (4)
Introduction to Probability and Statistics (3)
Required Courses
ECO 102America in the Global Economy: Microeconomics2
MAN 120Basics of Business2
CSC 121Basics of Technology in Business2
ACC 201Principles of Accounting (Financial Accounting)4
MAN 201Business Analytics2
MAN 202Analytics, Modeling, and Techniques2
FIN 301Corporate Finance I4
LAW 401Legal Environment of Business2
MAN 301Organizational Behavior4
MAN 302Operations and Quality Management2
MAR 301Principles of Marketing4
MAR 312Consumer Behavior4
MAR 313Advertising and Promotions4
MAN 401Business Strategy and Ethics4
MAR 413Marketing Research4
MAR 414Marketing Strategy4
MAR 470Digital Marketing2
MAR 471Global Marketing2
MAN 499Senior Outcomes0
Total Credits54