College of Business and Technology
Public Relations Major (BA Traditional)
The public relations major provides students with the concepts, skills, and expertise needed to help organizations build mutually beneficial relationships with the diverse public. The knowledge and tools students develop through the P R curriculum prepare students in fields such as corporate communication, social media, government affairs, and public relations firms. The professional internship experience, coupled with graduate and elective coursework, provide opportunities for students to practice and refine their skills.
| Code | Title | Credits |
|---|---|---|
| Prerequisites from General Education | ||
| Interpersonal Communication (3) | ||
| Required | ||
| COM 213 | Public Speaking | 3 |
| COM 309 | Intercultural Communication | 4 |
| COM 222 | Social/Mass Media Communication | 4 |
| COM 320 | Media and Public Relations | 4 |
| COM 325 | Social Media Relations & Analytics | 4 |
| COM 443 | Persuasive Communication | 4 |
| COM 478 | Organizational Communication | 4 |
| COM 515 | Corporate Social Responsibility and Ethical Leadership | 3 |
| COM 590 | Crisis Communication | 3 |
| COM 498 | Internship | 4 |
| Electives | ||
| Choose a minimum of 6 credits with at least 3 credits from category A | ||
| Category A | 3 | |
| Graphic Design I (3) | ||
| UX Design I (3) | ||
| Innovative Marketing and Social Media (4) | ||
| Persuasive Writing on Contemporary Issues (4) | ||
| Principles of Marketing (4) | ||
| Consumer Behavior (4) | ||
| Advertising and Promotions (4) | ||
| Marketing Research (4) | ||
| Digital Marketing (2) | ||
| Global Marketing (2) | ||
| Parties, Campaigns, and Elections (4) | ||
| Category B | 3 | |
| Topics in Communication (2) | ||
| Applied Grammar (2) | ||
| Journalism (4) | ||
| Class and Community (4) | ||
| Minority Groups (4) | ||
| Social Organization (4) | ||
| Total Credits | 43 | |