Digital Marketing (BA)
A degree in digital marketing prepares you to address a rapidly changing marketing landscape by applying online promotional methods within marketing strategies. Learn to use email marketing, social media marketing, and Search Engine Optimization (SEO) to reach specific consumers. Create winning marketing strategies using marketing data and web analytics to promote a product, company, or brand to a specific target market. The Digital Marketing BA can launch you into a marketing career with cutting edge digital marketing skills and a solid foundation in business.
General Education Requirements
All degree seeking undergraduate students must complete the general education requirements.
Degree Requirements
Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| MAN 301 | Organizational Behavior | 4 |
| MAN 120 | Business Fundamentals and Entrepreneurship | 2 |
| MAN 204 | Legal Environment of Business | 2 |
| ACC 201 | Principles of Financial Accounting | 4 |
| or ACC 384 | Applied Accounting and Finance | |
| CSC 210 | Microsoft Excel Core | 4 |
| MAR 301 | Principles of Marketing | 4 |
| MKM 456 | Marketing Information and Analysis | 4 |
| MKM 480 | Business Plan | 4 |
| DMCX 300 | Social Media Marketing | 3 |
| DMCX 350 | Email Marketing | 3 |
| DMCX 400 | Search Engine Optimization/Search Engine Marketing (SEO/SEM) | 3 |
| DMCX 425 | Marketing Analytics | 3 |
| DMCX 450 | Viral and Organic Growth | 3 |
| Total Credits | 43 | |