Marketing Major with Emphasis in Digital Marketing (BS Traditional)
This program is designed to prepare students with practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers. Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a BS gain a strong foundation in consumer behavior, social media, and global marketing.
General Education Requirements
All degree seeking undergraduate students must complete the general education requirements.
Degree Requirements
Bachelor of Science degree consists of a major of typically 45 to 60 credits, general education courses, and elective courses totaling a minimum of 120 credits.
| Code | Title | Credits |
|---|---|---|
| Prerequisites | ||
| America in the Global Economy: Macroeconomics (4) | ||
| Introduction to Probability and Statistics (3) | ||
| Required Courses | ||
| ECO 102 | Microeconomics | 2 |
| MAN 120 | Business Fundamentals and Entrepreneurship | 2 |
| MAN 204 | Legal Environment of Business | 2 |
| CSC 210 | Microsoft Excel Core | 4 |
| ACC 201 | Principles of Financial Accounting | 4 |
| DMCX 425 | Marketing Analytics | 3 |
| FIN 301 | Corporate Finance I | 4 |
| MAN 301 | Organizational Behavior | 4 |
| MAR 301 | Principles of Marketing | 4 |
| DMCX 300 | Social Media Marketing | 3 |
| DMCX 350 | Email Marketing | 3 |
| DMCX 400 | Search Engine Optimization/Search Engine Marketing (SEO/SEM) | 3 |
| MAR 413 | Marketing Research | 4 |
| MAR 414 | Marketing Strategy | 4 |
| MAN 401 | Business Strategy and Ethics | 4 |
| MAN 499 | Senior Outcomes | 0 |
| Take two of the following three courses for a total of six credits: | 6 | |
| Global Marketing (2) | ||
| Consumer Behavior (4) | ||
| Marketing Internship (2-4) | ||
| Total Credits | 56 | |