College of Business and Technology

Digital Marketing (BA)

A degree in digital marketing prepares you to address a rapidly changing marketing landscape by applying online promotional methods within marketing strategies. Learn to use email marketing, social media marketing, and Search Engine Optimization (SEO) to reach specific consumers. Create winning marketing strategies using marketing data and web analytics to promote a product, company, or brand to a specific target market. The Digital Marketing BA can launch you into a marketing career with cutting edge digital marketing skills and a solid foundation in business.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.

MAN 301Organizational Behavior4
MAN 120Business Fundamentals and Entrepreneurship2
MAN 204Legal Environment of Business2
ACC 201Principles of Financial Accounting4
or ACC 384 Applied Accounting and Finance
CSC 210Microsoft Excel Core4
MAR 301Principles of Marketing4
MKM 456Marketing Information and Analysis4
MKM 480Business Plan4
DMCX 300Social Media Marketing3
DMCX 350Email Marketing3
DMCX 400Search Engine Optimization/Search Engine Marketing (SEO/SEM)3
DMCX 425Marketing Analytics3
DMCX 450Viral and Organic Growth3
Total Credits43