Music Business (BA Traditional)
The Music Business major is a joint offering of the Music and Business Departments. The major is designed for students who wish to work as promoters, marketers, assistants, or managers of musical organizations and individual artists in either the commercial or non-profit realms. The degree provides students a foundational knowledge base in music and business, culminating in an internship with a professional musical organization in the Twin Cities. The skills obtained in this degree prepare graduates for entry level positions in a variety of music and arts organizations.
General Education Requirements
All degree seeking undergraduate students must complete the general education requirements.
Degree Requirements
Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.
| Code | Title | Credits |
|---|---|---|
| Prerequisites (not counted in major credit total) | ||
| Basic Musicianship (2) | ||
| Class Piano I (2) | ||
| Class Piano II (2) | ||
| Listening to Life: Western Classical Music (2) | ||
| America in the Global Economy: Macroeconomics (4) | ||
| Required | ||
| MUS 201 | Musicianship I | 4 |
| MUS 202 | Musicianship II | 4 |
| MUS 7xx | 2 semesters of ensemble at 0-2 credits each | 0-2 |
| MUS 8xx | 2 semesters of private lessons at 1 credit each | 2 |
| MUS 402 | The Business of Music | 2 |
| MUS 498 | Music Business Internship | 2 |
| Select one of the following: | 3 | |
| Music History I (3) | ||
| Music History II (recommended) (3) | ||
| Music History III (3) | ||
| Music Electives | ||
| Select 7 credits of any music offerings, including ensembles and lessons and non-gen ed prerequisites | 7 | |
| Additional Requirements | ||
| Attend eight recitals or concerts per year 1 | ||
| Business Electives | ||
| Select 20 credits of the following: | 20 | |
| Introduction to Business (2-4) | ||
| Principles of Financial Accounting (4) | ||
| Corporate Finance I (4) | ||
| Organizational Behavior (4) | ||
| Non-profit Leadership and Management (4) | ||
| Managing Talent, Change and Negotiations (4) | ||
| Managing Teams, Communication & Projects (4) | ||
| Principles of Marketing (4) | ||
| Consumer Behavior (4) | ||
| Advertising and Promotions (4) | ||
| Marketing Research (4) | ||
| Marketing Strategy (4) | ||
| Digital Marketing (2) | ||
| Total Credits | 44 | |
| 1 | Students must attend eight recitals or concerts per year and document such in their Music Portfolio. The portfolios should be submitted for review each year by November 1 to the Chair of the Music Department. A minimum 2.5 GPA is required in music courses. |