College of Business and Technology
Marketing Major (BA Adult)
Learn how to be a strategic leader in the field of marketing. This program helps students build practical skills and knowledge that are directly applicable to the ever-changing world of business. Students learn how to analyze critical factors that drive business results and how to formulate marketing efforts that create differentiation in the marketplace.
General Education Requirements
All degree seeking undergraduate students must complete the general education requirements.
Degree Requirements
Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| BUS 380 | Organizational Behavior | 4 |
| MAN 120 | Business Fundamentals and Entrepreneurship | 2 |
| MAN 204 | Legal Environment of Business | 2 |
| ACC 384 | Applied Accounting and Finance | 4 |
| or ACC 201 | Principles of Financial Accounting | |
| MKM 386 | Marketing Principles | 4 |
| BUS 388 | Business Analytics, Tools & Techniques | 4 |
| MKM 450 | Innovation and Systems Thinking | 4 |
| MKM 452 | Integrated Promotional Strategy | 4 |
| MKM 454 | New Media Literacy and Social Media | 4 |
| MKM 456 | Marketing Information and Analysis | 4 |
| MKM 490 | Business Strategy Plan | 4 |
| Total Credits | 40 | |