College of Business and Technology

Marketing Management Minor

This is an archived copy of the 2020-2021 catalog. To access the most recent version of the catalog, please visit http://catalog.csp.edu.

(Available Online)

Required
MKM 386Marketing Principles4
8 credits from the following courses:8
Organizational Behavior (4)
Business Fundamentals and Entrepreneurship (2)
Legal Environment of Business (2)
Human Resource Management and Employment Law (4)
Applied Accounting and Finance (4)
Principles of Financial Accounting (4)
Business Analytics, Tools & Techniques (4)
8 credits from the following courses:8
Innovation and Systems Thinking (4)
Integrated Promotional Strategy (4)
New Media Literacy and Social Media (4)
Marketing Information and Analysis (4)
Total Credits20