College of Humanities and Social Sciences

Music Business (BA Traditional)

The Music Business major is a joint offering of the Music and Business Departments. The major is designed for students who wish to work as promoters, marketers, assistants, or managers of musical organizations and individual artists in either the commercial or non-profit realms.  The degree provides students a foundational knowledge base in music and business, culminating in an internship with a professional musical organization in the Twin Cities.  The skills obtained in this degree prepare graduates for entry level positions in a variety of music and arts organizations.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Arts degree consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 120 credits.

Prerequisites (not counted in major credit total)
Basic Musicianship (2)
Class Piano I (2)
Class Piano II (2)
Listening to Life: Western Classical Music (2)
Listening to Life: Global & Popular Music (2)
America in the Global Economy: Macroeconomics (4)
Required
MUS 201Musicianship I4
MUS 202Musicianship II4
MUS 7xx2 semesters of ensemble at 0-2 credits each0-2
MUS 8xx2 semesters of private lessons at 1 credit each2
ENG 320Writing in the Workplace2
or ENG 326 Topics in Writing
MUS 498Music Business Internship2
Select one of the following:3
Music History I (3)
Music History II (recommended) (3)
Music History III (3)
Music Electives
Select 7 credits of any music offerings, including ensembles and lessons and non-gen ed prerequisites7
Additional Requirements
Attend eight recitals or concerts per year 1
Business Electives
Select 20 credits of the following:20
Principles of Marketing (4)
Consumer Behavior (4)
Advertising and Promotions (4)
Marketing Research (4)
Marketing Strategy (4)
Digital Marketing (2)
Principles of Accounting (Financial Accounting) (4)
Organizational Behavior (4)
Business Strategy and Ethics (4)
Managing Talent, Change and Negotiations (4)
Managing Teams, Communication & Projects (4)
Personal Finance (2)
Corporate Finance I (4)
Total Credits44
1

 Students must attend eight recitals or concerts per year and document such in their Music Portfolio. The portfolios should be submitted for review each year by November 1 to the Chair of the Music Department. A minimum 2.5 GPA is required in music courses.