College of Business and Technology
Marketing Management Minor
A digital marketing minor gives students the skills to work in the marketing field, using email marketing, social media marketing, and search engine optimization. This is an excellent minor to pursue as an entrepreneur or business manager.
| Code | Title | Credits |
|---|---|---|
| Required | ||
| MAR 301 | Principles of Marketing | 4 |
| 6 credits from the following courses: | 6 | |
| Organizational Behavior (4) | ||
| Business Fundamentals and Entrepreneurship (2) | ||
| Legal Environment of Business (2) | ||
| Applied Accounting and Finance (4) | ||
or ACC 201 | Principles of Financial Accounting (4) | |
| Internship (4) | ||
| 9 credits from the following courses: | 9 | |
| Social Media Marketing (3) | ||
| Email Marketing (3) | ||
| Search Engine Optimization/Search Engine Marketing (SEO/SEM) (3) | ||
| Marketing Analytics (3) | ||
| Total Credits | 19 | |