College of Business and Technology

Business Administration with an Emphasis in Digital Marketing (MBA)

The MBA with an emphasis in Digital Marketing is a specialized program integrating core business principles with advanced digital marketing strategies, analytics, and technology coursework. Whether students aspire to lead digital marketing teams or launch their marketing firms, this emphasis provides a comprehensive foundation for success. Graduates will be prepared for potential marketing careers, including digital marketing manager, social media specialist, content marketing strategist, and e-commerce director.

MBA 515Applied Business Ethics3
MBA 520Integrated Marketing Communication3
MBA 505Global Economics3
MBA 530Managerial Finance and Accounting3
MBA 620Strategic Leadership3
MBA 510Managerial Research Methods and Design3
MBA 525Strategic Human Resource Management3
MBA 535Legal Environment for Managers3
MAR 500Search Engine Optimization, Marketing, and Website3
MAR 525Audience Analytics and User Experience3
MAR 550Social Media and Online Marketing3
MAR 575Storytelling and Branding3
Total Credits36