College of Business and Technology
Business Administration with an Emphasis in Digital Marketing (MBA)
The MBA with an emphasis in Digital Marketing is a specialized program integrating core business principles with advanced digital marketing strategies, analytics, and technology coursework. Whether students aspire to lead digital marketing teams or launch their marketing firms, this emphasis provides a comprehensive foundation for success. Graduates will be prepared for potential marketing careers, including digital marketing manager, social media specialist, content marketing strategist, and e-commerce director.
Code | Title | Credits |
---|---|---|
MBA 515 | Applied Business Ethics | 3 |
MBA 520 | Integrated Marketing Communication | 3 |
MBA 505 | Global Economics | 3 |
MBA 530 | Managerial Finance and Accounting | 3 |
MBA 620 | Strategic Leadership | 3 |
MBA 510 | Managerial Research Methods and Design | 3 |
MBA 525 | Strategic Human Resource Management | 3 |
MBA 535 | Legal Environment for Managers | 3 |
MAR 500 | Search Engine Optimization, Marketing, and Website | 3 |
MAR 525 | Audience Analytics and User Experience | 3 |
MAR 550 | Social Media and Online Marketing | 3 |
MAR 575 | Storytelling and Branding | 3 |
Total Credits | 36 |