College of Business and Technology
Strategic Communication Management (MA)
The Master of Arts in Strategic Communication Management prepares students to strategically analyze and solve communication challenges. The program is ideal for students who have professional experience or career interests in corporate communication, public relations, strategic planning or other general management functions. Graduates will leave the program with knowledge of emerging technologies, industry innovation, leadership and intercultural communication.
| Code | Title | Credits |
|---|---|---|
| COM 500 | Strategic Leadership and Management | 3 |
| COM 515 | Corporate Social Responsibility and Ethical Leadership | 3 |
| COM 540 | Communication Inquiry & Measurement | 3 |
| COM 545 | Project Management and Analytics | 3 |
| COM 525 | Digital Communication | 3 |
| COM 570 | Leadership Communication | 3 |
| COM 590 | Crisis Communication | 3 |
| COM 520 | Media Strategies | 3 |
| COM 560 | Intercultural Communication | 3 |
| COM 575 | Content Strategy | 3 |
| COM 585 | Strategic Customer Experience | 3 |
| COM 595 | Reflection and Capstone | 3 |
| Total Credits | 36 | |
| First Year | Credits | |
|---|---|---|
| First Semester | ||
| COM 500 | Strategic Leadership and Management | 3 |
| COM 515 | Corporate Social Responsibility and Ethical Leadership | 3 |
| Second Semester | ||
| COM 540 | Communication Inquiry & Measurement | 3 |
| COM 545 | Project Management and Analytics | 3 |
| Third Semester | ||
| COM 525 | Digital Communication | 3 |
| COM 570 | Leadership Communication | 3 |
| Credits | 18 | |
| Second Year | ||
| First Semester | ||
| COM 590 | Crisis Communication | 3 |
| COM 520 | Media Strategies | 3 |
| Second Semester | ||
| COM 560 | Intercultural Communication | 3 |
| COM 575 | Content Strategy | 3 |
| Third Semester | ||
| COM 585 | Strategic Customer Experience | 3 |
| COM 595 | Reflection and Capstone | 3 |
| Credits | 18 | |
| Total Credits | 36 | |