College of Business and Technology

Strategic Communication Management (MA)

The Master of Arts in Strategic Communication Management prepares students to strategically analyze and solve communication challenges. The program is ideal for students who have professional experience or career interests in corporate communication, public relations, strategic planning or other general management functions. Graduates will leave the program with knowledge of emerging technologies, industry innovation, leadership and intercultural communication.

COM 500Strategic Leadership and Management3
COM 515Corporate Social Responsibility and Ethical Leadership3
COM 540Communication Inquiry & Measurement3
COM 545Project Management and Analytics3
COM 525Digital Communication3
COM 570Leadership Communication3
COM 590Crisis Communication3
COM 520Media Strategies3
COM 560Intercultural Communication3
COM 575Content Strategy3
COM 585Strategic Customer Experience3
COM 595Reflection and Capstone3
Total Credits36
Plan of Study Grid
First YearCredits
First Semester
COM 500 Strategic Leadership and Management 3
COM 515 Corporate Social Responsibility and Ethical Leadership 3
Second Semester
COM 540 Communication Inquiry & Measurement 3
COM 545 Project Management and Analytics 3
Third Semester
COM 525 Digital Communication 3
COM 570 Leadership Communication 3
Second Year
First Semester
COM 590 Crisis Communication 3
COM 520 Media Strategies 3
Second Semester
COM 560 Intercultural Communication 3
COM 575 Content Strategy 3
Third Semester
COM 585 Strategic Customer Experience 3
COM 595 Reflection and Capstone 3
 Total Credits36