College of Business and Technology

Marketing Major with Emphasis in Digital Marketing (BS Traditional)

This program is designed to prepare students with practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers. Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a BS gain a strong foundation in consumer behavior, social media, and global marketing.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Science degree consists of a major of typically 45 to 60 credits, general education courses, and elective courses totaling a minimum of 120 credits.

Prerequisites
America in the Global Economy: Macroeconomics (4)
Introduction to Probability and Statistics (3)
Required Courses
ECO 102Microeconomics2
MAN 120Business Fundamentals and Entrepreneurship2
MAN 204Legal Environment of Business2
CSC 210Microsoft Excel Core4
ACC 201Principles of Financial Accounting4
DMCX 425Marketing Analytics3
FIN 301Corporate Finance I4
MAN 301Organizational Behavior4
MAR 301Principles of Marketing4
DMCX 300Social Media Marketing3
DMCX 350Email Marketing3
DMCX 400Search Engine Optimization/Search Engine Marketing (SEO/SEM)3
MAR 413Marketing Research4
MAR 414Marketing Strategy4
MAN 401Business Strategy and Ethics4
MAN 499Senior Outcomes0
Take two of the following three courses for a total of six credits: 6
Global Marketing (2)
Consumer Behavior (4)
Marketing Internship (2-4)
Total Credits56