College of Business and Technology
Digital Marketing (BS)
General Education Requirements
All degree seeking undergraduate students must complete the general education requirements.
Degree Requirements
Bachelor of Science degree consists of a major of typically 30 to 60 credits, general education courses, and elective courses totaling a minimum of 120 credits.
| Code | Title | Credits |
|---|---|---|
| BUS 200 | Leading in Complex Organizations | 3 |
| BUS 220 | Project Management | 3 |
| BUS 240 | Leadership, Influence and Negotiations | 3 |
| BUS 260 | High Impact Digital Communications | 3 |
| BUS 270 | Modern Marketing | 3 |
| BUS 300 | Human Organizational Behavior | 3 |
| BUS 320 | Fundamentals of Accounting | 3 |
| BUS 335 | Finance for Managers | 3 |
| BUS 370 | Data Analytics and Visualization | 3 |
| BUS 400 | Social Responsibility, Legal Implications, and Business Ethics | 3 |
| Concentration | ||
| MKM 445 | Customer Mapping for Digital Marketing | 3 |
| MKM 355 | Digital Brand Storytelling | 3 |
| MKM 455 | Artificial Intelligence in Marketing | 3 |
| MKM 460 | Marketing Analytics | 3 |
| MKM 365 | Social Media Content Strategy | 3 |
| Total Credits | 45 | |