College of Business and Technology

Digital Marketing (BS)

The Digital Marketing program provides students with the skills and knowledge necessary to create, implement, and measure digital marketing campaigns across various platforms. The program consists of courses such as Customer Mapping for Digital Marketing, Digital Brand Storytelling, Artificial Intelligence in Marketing, Marketing Analytics, and Social Media Content Strategy.

This program will equip students with the necessary skills and knowledge to succeed in the dynamic and ever-evolving field of digital marketing. Through this comprehensive curriculum that covers topics such as SEO, content marketing, artificial intelligence and machine learning technologies, analytics, and more, students will gain firsthand knowledge of digital marketing strategies and tactics, as well as the tools used to implement them. Students will have the opportunity to develop practical skills through real-world projects that will help prepare them to excel in a variety of roles in the field, including digital marketing managers, social media strategists, content creators, and data analysts.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

Bachelor of Science degree consists of a major of typically 30 to 60 credits, general education courses, and elective courses totaling a minimum of 120 credits.

BUS 200Leading in Complex Organizations3
BUS 220Project Management3
BUS 240Leadership, Influence and Negotiations3
BUS 260High Impact Digital Communications3
BUS 270Modern Marketing3
BUS 300Principles of Human Resource Management3
BUS 320Fundamentals of Accounting3
BUS 335Finance for Managers3
BUS 370Data Analytics and Visualization3
BUS 400Social Responsibility, Legal Implications, and Business Ethics3
MKM 445Customer Mapping for Digital Marketing3
MKM 355Digital Brand Storytelling3
MKM 455Artificial Intelligence in Marketing3
MKM 460Marketing Analytics3
MKM 365Social Media Content Strategy3
Total Credits45