College of Business and Technology

Sport Communication (BA Traditional)

Students in Sport Communication are introduced to a variety of communication focused career opportunities in the sports industry. Students will gain valuable skills in sports public relations campaigns, social media outreach for sports teams, as well as in working with specialty sports agencies and planning sports events for organizations. Careers in sport communication are varied.  Existing opportunities in sport communication include coaching/managing teams, event management and marketing, sports venue management, public relations representative, service and marketing coordination, digital and print media specialist, education, and recreation management.

General Education Requirements

All degree seeking undergraduate students must complete the general education requirements.

Degree Requirements

A bachelor of Arts degree consists of a major of typically 30 to 44 credits or two minors, general education courses, upper-level requirements, and elective courses totaling a minimum of 120 credits.

Interpersonal Communication (3)
COM 213Public Speaking3
COM 222Social/Mass Media Communication4
or ENG 226 Journalism
COM 327Topics in Communication2
COM 309Intercultural Communication4
COM 320Media and Public Relations4
COM 325Social Media Relations & Analytics4
COM 478Organizational Communication4
COM 498Internship3
KHS 390Sport Management4
KHS 392Marketing and Fundraising4
KHS 393Planning & Managing Sport Facilities4
Choose one of the following
KHS 391Law & Sport4
or KHS 394 Sport Business
Total Credits44