College of Business and Technology

Data Analytics (DAT)

DAT 505   Ethical Considerations for Data Analysis 3 credits

Explore real-world information science dilemmas and frameworks to identify ethical problems and reach ethical decisions within the context of analyzing data. This course focuses on the ethical use of data for the purpose of utilizing it to fulfill organizational strategies while at the same time meeting legal, moral and ethical standards.

DAT 510   Systems Analysis and Design 3 credits

Learn the overall methodology for information systems development and understand the tools used for requirements determination, use case analysis, process modeling and data modeling. This course explores the method for general technology design, user interface design as well as program design. It includes examining how data analytics is used in the preceding tools and processes as both a tool and an intended outcome. This will be accomplished by looking through the lens of operating in a DevOps organization using agile delivery methods.

DAT 515   Data Visualization & Dashboard Reporting 3 credits

Learn how to prepare data and design meaningful visualizations for effective communication and decision support. Analytical tools such as Tableau, R, and Excel, will be utilized to develop tables, charts, graphs, maps and dashboards for effective data analysis and storytelling.

DAT 520   Digital Transformation and Marketing Analytics 3 credits

Explore the five domains of digital transformation: Customers, Competition, Data, Innovation, and Value. This course will examine how to research, gather, evaluate, organize, and analyze consumer data in an effort to create stakeholder value propositions. Students will examine how to launch a new product by using analytical tools as the primary driver for turning data into assets.

DAT 525   Data Science, Analytics, and Artificial Intelligence 3 credits

This course looks at a managerial approach to understanding business intelligence (BI) systems. Its objective is to help future managers use and understand analytics by providing a solid foundation of BI that is reinforced with hands-on practice. This includes an introduction of business intelligence, data analytics and data science. It explores descriptive, predictive and prescriptive analytics. It identifies big data concepts and tools. It also describes future trends, Analytics and Artificial Intelligence

DAT 530   Quantitative Research and Statistics 3 credits

Learn the overall process of designing a research study from inception to completion and develop an academic literature review associated with a potential topic of interest for the capstone project. Understand hypothesis testing, how to use the appropriate instruments to collect data, and why reliability and validity are so important to the integrity of a research project.

DAT 535   Programming for Analysts 3 credits

This course in programming provides for a broad range of students who need to work with data. Students will learn basic skills in programs like Python and/or the open-source R statistical package. It introduces the programming of statistical graphics simulation methods, numerical optimization, and computational linear algebra.

DAT 540   Business Intelligence and Decision Support Systems 3 credits

This course provides an introduction to decision support systems (DSS) forbusiness intelligence (BI). It looks at decision-making, data components, model components and the use of user interfaces. It explores designing a DSS using object-oriented technologies and implementing it with a recognition of how to evaluate a deployed system. Executive information and dashboards coupled with group decision support systems will be identified.

DAT 545   Big Data Analytics 3 credits

This class will explore various aspects of big data analytics. Discover tools, technology, applications, use cases and research directions in industry. Initially it will explore challenges in big data and big data analytics. The Big Data Reference Model will be examined. A look at big data analytic tools such as Hadoop, Spark and Splunk will be completed. Looking at predictive models used in analytics and a framework for minimizing data leakage will be explored. Storing big data will be examined plus a study of big data cluster analysis will be done. Finally, non-linear extraction of big data analytics will be described along with data mining and large-scale data clustering.

DAT 547   Database Management Systems 3 credits

This course offers an overall understanding of data management by learning how to design, implement and manage databases along with other data management systems. Data modeling, designing relational databases, entity relationship modeling, entity clustering and the use of SQL languages for extracting important datapoints is explored. Students will learn more about distributed database management systems, and data warehouses to create big data capability in support of data analytics, data science and decision-making.

DAT 550   Advanced Analytics 3 credits

The ability to predict future events is essential for all industries and tools and techniques used for that purpose will be explored in greater detail. Students will explore and apply skills necessary for topics such as trendline and regression analysis, machine learning, risk analysis and simulation, A better understanding on the use of tools and techniques utilized for data mining, forecasting, and spreadsheet modeling will also be explored.

DAT 599   Data Analytics Capstone 3 credits

Demonstrate an understanding of data analytics through skills developed in this program. This course will afford students the opportunity to showcase a capstone data analytics project of their choice. Students will identify an issue to be resolved, or an opportunity to be exploited through their analysis. Elements from previous courses will be incorporated for research of a chosen topic and suggest potential solutions or future research to be done. Data will be analyzed and visualizations developed through this process. A faculty panel will judge the final capstone project.